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Shop Apotheke eRx

Industry

Healthcare / Online Pharmacy

What we did

Development of an awareness campaign to introduce people to the new e-prescription.

campaign concept

tvc

out of home

The healthcare revolution

Together with the team from Shop Apotheke, we developed a 360-degree campaign to put Germany’s digital prescription process center stage. This was not just a campaign, but a blockbuster – especially in terms of media investment: from primetime television to high-impact streaming placements, from inbox-filling newsletters to every corner of the internet. The stories generated strong sympathy, built understanding, and turned awareness into action.

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Shop Apotheke Germany knows how to make an impact, enlisting well-known personalities as brand ambassadors. For younger audiences, TV star Collien Fernandes brought wit and charm to the quirks of e-prescriptions, turning complexity into engaging storytelling. Meanwhile, quiz show legend Günther Jauch helped win over older generations, delivering trust and clear guidance at every touchpoint.

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more info

Fueled by major national media spend, the campaign showed up everywhere – from city streets to digital screens. A seamless presence that made Shop Apotheke impossible to overlook.

Sparking everyday relevance

We partnered with renowned personalities Collien Fernandes and Günther Jauch to bring credibility, charm, and cross-generational appeal to the campaign.