corporate benefits

Our primary objective was to increase and generate top-of-mind awareness for corporate benefits in the Italian market. The added value of the corporate benefits product is clear: with no costs or organisational effort required from the company, every employee receives access to a customised, branded discount portal. This enables staff to benefit from exclusive discounts and special offers from leading brands.

‍

This win-win situation means that everyone profits from corporate benefits and feels satisfied – the employees from the offers, and the employers from the increased motivation that results from the appreciation shown. In Italian, the campaign headline cleverly plays on the phrase “tutto bene” (“all’s well”), adapting it to “tutto benefits” – thus expanding the positive saying to incorporate both the brand name and the category term.

‍

This approach was initially maintained in all other markets where the campaign was launched. Since then, the various campaign phases have been adapted for Spanish, Portuguese, French, Dutch and German (Switzerland andAustria) audiences.

‍